Brand Awareness Survey

Understand your market with a brand awareness survey. Knowing where your brand is positioned in the marketplace provides powerful information when it comes to maintaining maximum possible market share through the careful management of this positioning.

Carrying out a regular brand awareness survey can also provide the necessary data to determine the true value of the brand, which of course directly affects the organisation’s financial worth.

Using proven questionnaire design techniques that can also include graphics, sound or video media, many aspects of the brand awareness survey can be tested for including:

• Brand/product associations
• Brand preferences
• Value perceptions
• Buyer profile variances
• Positioning vs competitor brands
• Brand association with advertising
• Movement of brand awareness and positioning following campaigns
• Market share

Questionnaires that follow your preferred look and feel design can be created easily using the intuitive online design tools and SurveyShack can also provide you with ready made response panels of consumers or specialist industrial markets to carry out your brand awareness feedback research with.

You can manage your own brand awareness survey using our Pro Account or White Label packages, or let us set everything up and manage the project using our Managed Service if required.

• Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
• Assured Impartiality – specialist questionnaire design techniques ensures respondents are not influenced in any way
• Multimedia Content Options – increase the effectiveness of the brand study project using graphics, sound and/or video content
• Fast – large numbers of respondents can be accessed with relatively little effort and the data is all collated and reported on automatically

What typical costs are involved?
The cost of designing and running a brand awareness survey depends on the design of the questionnaire and the volume of responses required.

If you would like to discuss any of our solutions or products, please click here to contact us or call free on 0808 909 8035.