Product Evaluation Solutions & Consumer Marketing Research

All too easily, product managers can assume their product or service is meeting client’s expectations and can easily fail to actively monitor how their offering is truly performing. In addition to the basic information that traditional Customer Satisfaction Surveys provide, new competition can still be eroding market share, alternative products can be outperforming yours, or the market’s needs could be shifting away from the present market position. As essential as it is, product and services feedback testing is often not carried out due to the apparent complexity or cost of monitoring the market. The SurveyShack online survey system takes all of the hassle out of setting up and managing product and services feedback programs.

Using proven questionnaire design techniques that can also include graphics, sound or video media, many aspects of product and/or service market feedback can be tested for, including:

• Pricing
• Sales channels
• Market share
• Brand awareness
• Emerging market opportunities
• Competitor Activity
• Features
• Colours
• Design
• Packaging

Questionnaires that follow your own branding look and feel design can be created easily using the intuitive online design tools and SurveyShack can also provide you with ready made response panels of consumers or specialist industrial markets to carry out your market feedback testing with.

You can manage your own evaluation surveys using our Pro Account or White Label packages, or let us set everything up and manage the project using our Managed Service if required.

Benefits of using SurveyShack for Product or Service Feedback Testing:

• Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
• Assured impartiality – specialist questionnaire design techniques ensures respondents are not influenced in any way
• Fast – large numbers of respondents can be accessed with relatively little effort and the data is all collated and reported on automatically

What typical costs are involved?
The cost of designing and running product or service evaluation surveys depends on the design of the questionnaire and the volume of responses required.

If you would like to discuss our consumer marketing research in more detail, please click here to contact us or call free on 0808 909 8035.