New Customer Acquisition - Lead Generation Tools

Maximising the return from your lead generation tools is essential and the efficiency of the techniques used plays a big part in ensuring this.

The SurveyShack online questionnaire and survey management system offers many opportunities to get the most from your new customer acquisition program.

As an example of how several clients use the this technology already; instead of carrying out the entire pre-qualification interview using telephone marketing interviewers, simply obtain the prospect’s opt-in to receive an email and carry out the rest of the qualification process electronically. This means the initial telephone phase can process a far greater number of potential prospects in the same amount of time, reducing the cost per lead considerably!

The same qualification questionnaire can be used for any new customer enquiry, either directly via your organisation’s website or via an email sent to the enquirer’s email address by a customer services representative.

Assuming the questionnaire has been designed sufficiently to capture the most appropriate information, the accumulated data can prove invaluable when it comes to analysing the profiles of new customers and comparing this with positioning strategiesadvertising effectiveness monitoring and

You can manage your own new business lead generation surveys using the SurveyShack  Pro Account or White Label packages, or let a team of specialists set everything up and manage the project for you using the SurveyShack  Managed Service if required.

Benefits of using SurveyShacks lead generation tools for New Customer Acquisition:

• Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
• Save time and money – keep your telesales and telemarketing resources focussed on pure lead generation and let the SurveyShack system take care of the data gathering process
• Fast – large numbers of new potential clients can be processed with relatively little effort and the data is all collated and reported on automatically
• You Choose Your Level of Involvement – you can be in complete control of all aspects of the project or let our team of experts do all the work for you.

What typical costs are involved?

The cost of lead generation surveys depends on the design of the questionnaire, the volume of responses required and if there are any special reporting requirements.

If you would like to discuss any of our lead generation tools, please click here to contact us or call free on 0808 909 8035.