Pricing Research and Market Acceptance Testing

Getting the price right can make the difference between a successful new product launch or a complete failure. Testing the market prior to launching is essential and the SurveyShack survey system provides for numerous pre-launch assessments of market feedback.

Using proven questionnaire design techniques that can also include graphics, sound or video media, many aspects of a new product’s market acceptance can be tested for, including:

• Pricing research
• Sales channels
• Colours
• Design
• Potential sales volumes
• Brands
• Packaging
• Target customers
• Potential competition

Questionnaires that follow your own look and feel design can be created easily using the intuitive online design tools and SurveyShack can also provide you with ready made online market research panels, targeting consumer and specialist sample groups worldwide to carry out your market testing with.

Data can be viewed as responses are received ‘live’ using the online results view, and using the comprehensive analysis tools, data can be filtered and analysed before exporting to your own spreadsheet or word document.

You can manage your own market testing surveys using our Pro Account or White Label packages, or let us set everything up and manage the project using our Managed Service if required.

Benefits of using SurveyShack for Pricing Research and Market Testing:

• Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
• Assured impartiality – specialist questionnaire design techniques ensures respondents are not influenced in any way
• Fast – large numbers of respondents can be accessed with relatively little effort and the data is all collated and reported on automatically

What typical costs are involved in pricing research?
The cost of designing and running market testing surveys depends on the design of the questionnaire and the volume of responses required.

If you would like to discuss any of our solutions or products, please click here to contact us or call free on 0808 909 8035.