New Product Concept Testing

As essential as it is, market feedback testing is often not carried out due to the apparent complexity of doing these critical market studies. The SurveyShack online survey system takes all of the hassle out of setting up and managing services and product concept testing.

Using proven questionnaire design techniques that can also include graphics, sound or video media, many aspects of product and/or service market acceptance can be tested for including:

• Pricing
• Sales channels
• Colours
• Design
• Potential sales volumes
• Brands
• Features
• Packaging
• Target customers
• Potential competition

Questionnaires that follow your own look and feel design can be created easily using the intuitive online survey tools and SurveyShack can also provide you with ready made response panels of consumers or specialist industrial markets to carry out your concept testing with.

Data can be viewed as responses are received ‘live’ using the online results view, and using the comprehensive analysis tools, data can be filtered and analysed before exporting to your own spreadsheet or word document.

You can manage your own concept testing surveys using our Pro Account or White Label packages, or let us set everything up and manage the project using our Managed Service if required.

Product Concept Testing Benefits

Benefits of using SurveyShack for Product Concept Testing:

• Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
• Assured impartiality – specialist questionnaire design techniques ensures respondents are not influenced in any way
• Fast – large numbers of respondents can be accessed with relatively little effort and the data is all collated and reported on automatically

What typical costs are involved?
The cost of designing and running market testing surveys depends on the design of the questionnaire and the volume of responses required.

If you would like to discuss product concept testing in more detail, please click here to contact us or call free on 0808 909 8035.