Online Survey Applications Articles

For Better Email Results, Survey Your Audience

One of my recent consulting projects involved developing and analyzing a survey for a professional organization. "A survey?" you may ask, "What does that have to do with email marketing optimization?" Actually, they have a lot to do with one another...read more

 

heard of guerrilla warfare -- whereby a small, irregular band of fighters can overcome a much stronger, more organized enemy. We've even adapted its tactics to marketing. But is there such a thing as guerrilla market analysis?... read more

 

What do your customers really want? Before online surveys, you could only guess... unless you wanted to invest in an expensive, full-fledged marketing survey... read more

 

Need to take your target market's pulse? As we mentioned in our last column, online surveys give marketing professionals a fast, easy, and effective tool for finding out what makes their audience tick... read more

 

We did our own informal survey of clients, colleagues, and readers to research this three-part series on online surveys. For this final installment, we're going to do a brief rundown of some tested tips and tactics -- in survey form... read more

 

Because of its incredibly low cost, e-mail harbors a temptation that doesn't exist with other media: Forget caution and prudent testing; toss as many e-mails against the wall as possible to see what sticks... read more