Data Cleansing SolutionsTo be of value as an asset to the organisation, large, detailed databases require a considerable amount of maintenance so ensuring this is carried out as efficiently and effectively as possible is of concern to every database manager. Whether internal (i.e. personnel databases, inventory, parts lists etc) or external (i.e. prospects, clients, suppliers, media contacts, service providers etc), a simple yet efficient means of regular reviews of the data is the ideal way to ensure the data remains in optimum condition. The SurveyShack online survey review system is the ideal tool for quick and easy regular checking of database records. A straightforward questionnaire containing all the relevant database fields that need checking can be deployed via email* to those who are required to check and amend the data. The questionnaire is responded to electronically (on the computer screen) and the revised data is immediately captured and available for updating. Quite feasibly entire databases can be reviewed and updated in a matter of days. Where it has been necessary in the past to contact those on the database by phone to check their details, gaining email contact details can be the main purpose of the call now, whereupon the questionnaire can be subsequently sent to capture the bulk of the data. This improves the efficiency of the call centre as well as gaining vital email contact details. Over time the expense of making telephone calls reduces considerably as a result. The SurveyShack data cleansing system can also of course be applied directly to business systems such as CRM, CEM or EFM databases. Benefits of using the SurveyShack Data Cleansing System:
What typical costs are involved? The costs of running data cleansing projects depends on the scale and amount of detail contained within the database. If you would like to discuss any of our solutions or products, please contact us or call free on 08000 1999 04.
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