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Brand Awareness Testing Solutions

Knowing where your brand is positioned in the marketplace provides powerful information when it comes to maintaining maximum possible market share through the careful management of this positioning.

Carrying out regular brand awareness studies can also provide the necessary data to determine the true value of the brand, which of course directly affects the organisation’s financial worth.

Using proven questionnaire design techniques that can also include graphics, sound or video media, many aspects of brand awareness can be tested for including:
  • Brand/product associations
  • Brand preferences
  • Value perceptions
  • Buyer profile variances
  • Positioning vs competitor brands
  • Brand association with advertising
  • Movement of awareness and positioning following campaigns
  • Market share
Questionnaires that follow your preferred look and feel design can be created easily using the intuitive online design tools and SurveyShack can also provide you with ready made response panels of consumers or specialist industrial markets to carry out your brand awareness feedback research with.

You can manage your own brand awareness testing surveys using our Pro Account or White Label packages, or let us set everything up and manage the project using our Managed Service if required.
 
Benefits of using SurveyShack for Brand Awareness Testing:
  • Flexible Survey Platform – adaptable to any corporate look and feel design and questionnaires are easily created and modified
  • Assured Impartiality – specialist questionnaire design techniques ensures respondents are not influenced in any way
  • Multimedia Content Options – increase the effectiveness of the brand study project using graphics, sound and/or video content
  • Fast – large numbers of respondents can be accessed with relatively little effort and the data is all collated and reported on automatically
What typical costs are involved?
The cost of designing and running brand awareness testing surveys depends on the design of the questionnaire and the volume of responses required.
 
If you would like to discuss any of our solutions or products, please click here to contact us or call free on 08000 1999 04. 
 
Managed Service
Tell us what you need - we'll do all the work. All aspects of survey project management fully catered for...
Pro Account
Be in control of your own survey tool. Design, Create, Deploy, Analyse and Report on your own survey projects...
White Label
Complete In-house resource. Fully featured web-based tool with secure admin of multiple user accounts...
Corporate Solutions
Bespoke tools for specific business applications. As simple or as complex as the requirement demands...