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Research Using Ready-made Respondent Panels

Knowing what you need to find out and having the means to do so is usually the easy part of any research project. Where you go to find the ideal respondents can often be the real challenge. 

The effect of data protection and privacy legislation can appear to limit access to a large proportion of the ideal potential respondents but in fact these controls are now proving to provide tremendous opportunities for researchers to access willing respondents at will, as often as required.

Market research panels consist of respondents who have agreed to receive questionnaires and participate in surveys. Not only this, as part of their registration process panel respondent’s demographic profiles are clearly recorded thus providing researchers with highly targeted subjects for their research programs. Of course the panellists are rewarded for their efforts but when the value of their highly focussed feedback and the speed and efficiency of gaining their feedback is considered, the cost per response is usually quite insignificant. 

SurveyShack has access to panel databases extending into multiple millions of respondents in the UK, Europe and worldwide, and by using our questionnaire translation service, market and research studies are often carried out across multiple foreign countries.

Benefits of using the SurveyShack Respondent Panel:

  • Willing Respondents – feedback is assured as it is in the respondents interest to participate in surveys requiring their demographic profile
  • Fast – large numbers of respondents can be accessed all at once
  • Targeted Demographic Profiles – panel respondents profiles are pre-registered, less filtering and prequalification required
  • Global Study Opportunities – using the SurveyShack international panel and questionnaire translation service
  • Data Protection and Privacy Compliance – all respondents have opted in to receive market and research surveys 

What typical costs are involved?

The cost of designing and running panel research projects depends on the demographic profile of the respondents and the volume of responses required.
 
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